How to innovate: Create products with quality and added value (07/11/2022)
In Innovation management , we deal, among other things, with the identification and development of new products, services and business models. Customer requirements are constantly increasing, trends are becoming reality ... Consequently, companies are faced with the challenge of developing new, innovative and, above all, sustainable products that customers also want. Product management plays a central role here in every company. Talking about the background Dr. Tanja Jovanovic with Bernadette von Wittern - owner of PRODUCT LOUNGE.