How to innovate: Adding value with frugal innovations

How to innovate: Adding value with frugal innovation (11/14/2022)

We live in a time when sustainable innovation is more in demand than ever. It takes creativity and new thinking for new solutions. Such new thinking is provided, for example, by frugal innovations . Here the motto is: Do more and better with less!

What exactly lies behind this and how companies are taking a frugal approach to innovation is discussed Dr. Tanja Jovanovic with expert Dr. Petra Blumenroth . She is a project manager at Bayern Innovativ and specializes in frugal innovation and sustainability.