Transformation in the midmarket

For more than 40 years, sepp.med GmbH has been active as a partner in the development and quality assurance of software solutions in security and business-critical areas. The medium-sized and owner-managed company focuses primarily on the automotive, medical technology, pharmaceutical, avionics and mobility industries, as well as the financial sector and the public sector. Recently, sepp.med GmbH became a partner in the automotive cluster at Bayern Innovativ and has already exchanged ideas with our transformation pilot Automotive Bavaria about the transformation in medium-sized businesses. You can read the exciting insights and experiences in the following interview with Managing Director Florian Prester.

sepp.med Brainstorming in the BusinessDevelopment Automotive Team
Brainstorming in the team Business Development Automotive

Dear Mr. Prester, thank you for allowing us to talk to you about your experiences with transformation. As an introduction to the topic, we would like to ask you what you actually mean by transformation?

Florian Prester: We would be delighted to - transformation is indeed an exciting topic and more topical than ever. We understand transformation  as the continuous further development of our offering, adapted to the changing needs of our customers. Considering that we are a second-generation software house, this sounds strange at first - But  we are living proof that this is possible and have already proven many times in our 40-year company history that we can successfully adapt to new circumstances and customer requirements.

Why is it especially important for medium-sized businesses to tackle transformation?

Florian Prester: The market is continuously changing and  competition is growing as well. This means we have to adapt production, processes, product portfolio and business models. For medium-sized companies in particular, this is essential for survival. We work very closely with our customers. We understand - indeed, "live" - our customers. But if we lose close contact with our customer base  then we become interchangeable and lose the location advantage that  the customer values right now. Transformation offers two things: the opportunity to further expand competencies and to realize innovations. We use this potential primarily together with our customers.

What challenges do you see yourself and especially SMEs facing in this process?

Florian Prester: On the one hand, SMEs in Germany have always been innovative and networked, but on the other hand they are limited in their resources. We can not afford many undesirable developments, as we almost all develop our business from our own resources. A big challenge is of course the search for employees; especially here in Bavaria the best specialists are in great demand and of course you have to come up with something special to acquire them. We always try to make use of the advantage of being a family business; after all, even with almost 200 employees, we actually know everyone personally. Each and every one of them is valuable and receives individual support. The new achievements of the "New Work" are not a burden for us, but an enrichment: We enjoy the freedoms and are able to win both potential customers and employees  for us.

In addition to these new challenges of collaboration, the challenge of digitalization is of course omnipresent, but this is our daily work environment and here we are very well positioned. We develop both for our clientele  and by means of funded projects on the cutting edge topics, in line with our motto: We do digitization - but safely!

Do you have a special achievement with which you meet the issue of transformation?

Florian Prester: At this point, I would like to refer to our agile software factory. Here we have perfected the common principle of agile software development for our customer base. We are able to offer cross-industry agile software performance on a sprint basis, which can be ideally integrated into our own developments. Our proxy product owner (the counterpart to the customer's product owner) is responsible on our side for ensuring that customer requirements are implemented 1:1. He has the customer glasses on,  is always available for the customers and has the task of  bringing project-specific know-how to the point in order to deliver agilely with and for the customers.

What can you offer the automotive industry?

Florian Prester: We are experts in software development, quality assurance and testing in safety-critical domains. With our know-how and experience, we offer valuable services that are important for mastering the transformation, especially in the automotive industry, such as digitization, securing developments, regulatory consulting, the areas of safety and security, as well as education and training.

"Digital transformation has always been a challenge for us, as we "only" work digitally. For more than 40 years, we have been facing new challenges in an innovative way and have successfully mastered them so far. The valuable impetus provided by the transformation and funding guides from Bayern Innovativ and the Central Franconia Chamber of Industry and Commerce has been a great help to us in achieving our goals."

Florian Prester Managing Director, sepp.med GmbH

Why does it make sense, especially for SMEs, to take advantage of support services such as the transformation pilot or funding pilot?

Florian Prester: The talks with the transformation pilot Dirk Maaß and the funding pilot Gunnar Hagemann at Bayern Innovativ give us valuable impetus to look into new investments and modernizations and to get to know the corresponding funding programs. We in the SME sector can only survive internationally if we exchange ideas and network. This platform is of course ideal for this.

What tips do you have for other companies that want to dedicate themselves to the topic of transformation?

Florian Prester: Transformation does not wait - those who stand still have already lost. It is indispensable to remain constantly in motion and to exchange  with its partners, market companions, customers and networks such as Bayern Innovativ and thus support each other.

Thank you very much, Mr. Prester, for this interview and continued success with your next projects.

Event note: Security4Mobility, 26.07.2022

Meet Florian Prester in person and talk to him and other experts from science and industry about the quality of secure software development for the mobility of tomorrow.

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