Interior in the automobile 2024

How focusing on exceptional experiences built around emotion and human connection is the new frontier

Embark on an engaging exploration with Mark Gerban as he guides you through the captivating history of the automotive industry, revealing not just milestones but the thrilling evolution that has brought us to the digital frontier. Discover the pulse of innovation as we delve into:

Evolution of the OEM Industry: Discuss the evolution of the automotive industry, later focusing on broader factors such as big data, artificial intelligence, and other technical advances

Digital Impact on Vehicle Development - Explore the seamless integration of digital products into the automotive sector, shedding light on its influence on vehicle development and user behavior.

Current State of the Industry: Gain a comprehensive understanding of the present landscape of the automotive industry, including existing challenges and emerging future trends.

Not only the car's interior design and materials are relevant for a positive customer experience but nowadays also the software. With the enhancements in digital services, displays, and smart ways to interact with the vehicle, the digital in-car experience is an increasingly important factor when choosing a vehicle, as it allows an unprecedented individualization of its interior.

Peter will talk about what it takes to be successful in that respect and why cars better not be a smartphone on wheels.

• Jörg shows how digital products contribute to the context of a liveable City with pilot case studies in Rotterdam.
• The basis for predevelopment of digital sustainability features is fast prototyping and piloting with real customers. By using several touchpoints a seamless user experience can be created.
• Forward-looking the combination of sustainability features with a motivational concept has the potential to reduce the footprint of cars in the use phase and to reach longterm engagement of customers.

• Assessing the transformative impact of streaming services, in-car gaming, and personalized on-demand content on the future of in-vehicle entertainment.
• Exploring the synergy between emerging cabin hardware enhancements and sophisticated software platforms in revolutionizing the automotive experience.
• Investigating the potential for unique, automotive-derived entertainment experiences and how partnerships will play a key role.

What role does the topic of sustainability play in the conception and design of an interior - what possibilities and advantages does this bring.

Human - machine - interface, disruptive thinking. Which technologies enable a new type of operability and at the same time great added value in terms of sustainability

What role will future usage behavior and areas of application of a vehicle play in the design and layout of a vehicle interior

Get familiar with what makes loudspeakers tick and how innovative solutions, new materials and different usages can drastically reduce the impact a loudspeaker has in the end. This without or with minimal impact on user experience, sound quality and reliability.

Over the past decade, automotive interiors have undergone significant transformations, marked notably by the integration of light, transparent materials, and Human-Machine Interface (HMI) functions. While consumers have welcomed these advancements, the next critical challenge lies ahead: the transition towards employing more sustainable materials.

The rigorous demands and stringent standards of automotive applications raise concerns regarding the broader adoption of sustainable materials across various applications. Consequently, there is an increasing need to comprehend the performance levels, long-term supply safety, and quality consistency of materials provided by suppliers throughout the value chain.

Simultaneously, there is a noticeable shift in the Color, Material, and Finish (CMF) design language towards expressing sustainability, propelled by the younger generation's heightened environmental consciousness. These changes must be evident, identifiable, and effectively communicated through the vehicle's appearance to signify ecological awareness.

We aim to outline potential strategies to address these consumer demands through the utilization of our material solutions. This should serve as a foundational step for further exploration and discussion.

How will the interior and its use change when we look to the future? What are the trends? What are the new requirements for surfaces in terms of comfort, design, sustainability and functionality? What display systems and technologies will be available in the future so that drivers and passengers can interact optimally with the vehicle in every situation?  And what will we understand by luxury in the future? These and other questions will be answered by Continental experts Andreas Brüninghaus and Ralf Imbery.

The rising demand of users for individuality and the transformation from consumers to prosumers. How to create products with a user-centric approach and create interiors based on user needs.