Review

Interior in the automobile 2023

30. March 2023

09:00 - 18:00

Audi Sportpark
Am Sportpark 1
85053 Ingolstadt
Deutschland
Display in Google Maps

In the focus of the megatrends "Connected - Autonomous - Shared - Electric" in the mobility sector, the interior of vehicles is gaining enormous importance in the perception of users and could soon become the most important differentiating feature for the automotive industry.

When the car drives itself, what does the driver do?

In the focus of the megatrends "Connected - Autonomous - Shared - Electric" in the mobility sector, the interior of vehicles is gaining enormous importance in the perception of users and could soon become the most important differentiating feature for the automotive industry.

In particular, the increasing autonomy of vehicles allows occupants to shift their attention and, in conjunction with increased vehicle connectivity, offers them completely new opportunities for individual time management. Whether work, leisure, or relaxation. The interior of the future must be prepared for ALL eventualities.

Who makes the race?

  • In the future, will the companies with the best offers for individual time management and the most amenities profit?
  • What are the future requirements for automotive interiors and with which sustainable and smart materials and surfaces can experts from development, design and materials score?
  • Which innovative technologies and entertainment features provide a unique user experience?

Use this forum to exchange ideas with experts from industry and research about future technological and innovative approaches to vehicle interiors and gather impulses for new business models and solutions.

Participant fee

Category Price (gross)* Price (net)
Business/Research Organizations 499,80 € 420,00 €
University/Authority 299,88 € 252,00 €
Partners of the Automotive cluster 399,84 € 336,00 €
Students (student ID required) 83,30 € 70,00 €
Start-Up 83,30 € 70,00 €

*incl. statutory 19% VAT.

Exhibition

In the accompanying trade exhibition, companies and scientific institutions will present new products and innovative solutions from the automotive interior.

Apply here as an exhibitor!

Category Price (gross) Price (net)
Exhibitor Economy / Research Organization 1.487,50€ 1.250,00€
Exhibitor University / Authority 892,50€ 750,00€
Exhibitor Partner of the Cluster Automotive 1.190,00€ 1.000,00€
Exhibitor Start Up (small exhibition Start Up Area + Pitch) 297,50€ 250,00€

Included in the price:

  • Basic infrastructure for your stand (approx. 3 x 2 m area, power connection, 1 table, 2 chairs)
  • Organizational support by Bayern Innovativ GmbH staff
  • 2 exhibitor passes (incl. Participation in the event, catering)
  • Presentation of the company on the event website (company logo, brief description of the company)
.
Check-in and breakfast at the exhibition
Welcome and thematic introduction
Tim Kastenhuber
Mobility, Project Manager, Bayern Innovativ GmbH, Nuremberg
Designing interiors for the new normal in mobility with mixed reality
Yoav Nir
Director Business Development DigiPHY & HMI/UI/UX, GranStudio
Trending Topics Automotive Interior (interactive)
Dr. Philipp Grunden
Project Lead, InSuM Interior Hub Automotive, Erfurt
BMW´s Sustainability Strategy: Focus on Interior Solutions
Karsten Peddinghaus
Head of Research and Technology Promotion, Circularity Early Phase, BMW Group
Coffee break and visit to the exhibition
Moderation and guidance through the program
Tanja Flügel
Funding and start-up pilot, Project Manager, Bayern Innovativ GmbH, Nuremberg
Biobased materials for automotive interiors (A.t.)
Sreenivas Paruchuri
Senior Manager Materials & Sustainability, Grammer AG
Renewable Materials for Automotive Interior - What will the Future hold? (A.t.)
Michael Carus
Founder and Managing Director, nova-institute for Ecology and Innovation, Executive Manager Renewable Carbon Initiative
Start-Up Pitches
Lunch and networking at the exhibition
Moderation and guidance through the program
Ward Vleegen
Club Manager, Agoria Automotive Technology Club
Rethinking Human Machine Interface
Michael Gröne
Vice President of Innovation, Automobili-Pininfarina GmbH
More info

Increasing complexity in the interior is causing more and more uncertainty among customers. The automotive industry has been trying for many years to make the complexity intuitively usable by developing complex Human Machine Interfaces with an increasing number of screens and sensors. The integration of touch screens, voice recognition and eye tracking systems has significantly improved the technical side of the HMI, but the human side has been neglected. The paper tries to show a concept to simplify the HMI by means of sensor fusion and cognitive thinking model.

SpatialSound Wave - The audio platform for creation of interactive and immersive audio content for the vehicle of the future (A.t.)
Christoph Sladeczek
Head of Virtual Acoustics, Fraunhofer-Institut für Digitale Medientechnologie IDMT
More info

In automotive, the use of audio to create unique user experiences is becoming increasingly important. In-vehicle audio systems are no longer used just for entertainment but are increasingly taking on the function as a central interface for communication between the vehicle and its occupants. A key element in this is interactivity, which is not available in most audio systems. This talk will present a new approach how 3D audio technology based on audio objects acts as a central audio-hmi platform in the vehicle, enabling the reproduction of interactive and immersive audio content, thus creating new application scenarios for the use of audio in vehicles. The object-based approach reduces the effort for audio production as well as for the adaptation to different loudspeaker setups. As a uniform interface for all specialist departments developing various audio functions, e.g., for systems such as infotainment, driver assistance or active sound design, it significantly reduces the complexity of the coordination processes and simplifies the workflow.

Coffee break and visit to the exhibition
Moderation and guidance through the program
Eva Halsch
Energy & Construction, Project Manager, Bayern Innovativ GmbH, Nuremberg
Future automotive interior - reliable in cabin sensing and latest comfort features
Jan-Martin Juptner
Business Development Manager – Automotive, Sony Depthsensing Solutions
More info

The talk will cover two major topics for the future In-Cabin, strating with safety going over to latest comfort features and an outlook in the future.

Current 2D IR DMS systems and upcoming next generation 2D RGB/ IR OMS systems (≈2026) are expected to rely fully on 2D information. This is a good first step for OEMs to integrate a camera inside the car to monitor head and eye state to alert the driver in case of drowsiness or lack of attention.

Sony believes that in the future, advanced occupant state, posture and context awareness will be needed to achieve a safer in-cabin for all occupants. Therefore several sensors need to be fused, to not only cover the monitoring of the driver, but understanding the activity and behavioral context for the driver and all passengers. With this understanding the active safety systems step up in performance and passive safety systems can be optimally supported, such as active restraint systems.

In the talk Sony describes the necessity of sensor fusion, confirms the statement by research and shows ways how to enable safe in-cabins.

In the second half will be shown latest ideas how Sony can imagine implementing beamers, gesture interaction and further comfort features iside of future cars.

Audi dimensions - The digital experience concept of the audi activesphere concept
Christina Huber
UI/UX Designer - Digital Experience Design, AUDI AG
More info

With the digital experience concept of the audi activesphere concept, Audi is reinventing the user interface making it a holistic, personal and immersive experience – even beyond the car.

It becomes a multi-dimensional experience. The interface becomes smarter, distributed & contextual, enhancing the real world, using next gen. technology and high-end AR glasses to create a mixed reality (XR) Experience. The interface extends beyond the car providing continuous access to your personal experience device and ecosystem. This user interface is available when you need it and gone when you don´t.

Summary
Get-together and networking in the exhibition

You are a start-up and want to be part of it?

Sign up as participant or exhibitors at special rates, we look forward to seeing you!

Category Price (gross) Price (net)
Participation Start Up (Ticket) 83,30€ 70,00€
Exhibition Start Up (2 tickets, small exhibition space in Startup Area, pitch talk) 297,50€ 250,00€